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Shute Shield games experiencing an impressive 34% increase in viewing

RA held its AGM today and released the 2023 financial results.

The headline number is a loss of $9.2m but there is also some interesting commentary about other aspects of the game. In particular these quotes;

  • Encouragingly, Club Rugby saw strong increases, with Hospital Cup viewership up 18%, and Shute Shield games experiencing an impressive 34% increase year-on-year.

  • “We have set a clear path forward – to unite the game from the grassroots to the elite level, to maximise efficiencies in high-performance, to invest in growth areas of the game – especially in community and women’s Rugby

  • RA reported participation growth across Clubs (up 1.7%) and Schools (2.3%), with significant increases in young people picking up the game

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